A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. A series of Masters of Marketing Seminars are scheduled each fall. Prerequisite: BUAD 307 or MKT 385x. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN
../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. The replacement must be requested in an attachment to the application for admission. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. endstream
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In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Work with a client organization on the design of an advertising/promotions campaign. This version: August 22, 2021. Proposal, research and written report/paper required. About this course. Legal aspects of brand management such as trademark protection and infringement are also addressed. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>>
Graded CR/NC. You may EMAIL the SAC. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Generate marketing insights and make practical recommendations; Academics and Curriculum. Education. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Graded CR/NC. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Complete enough units from the following list to total 30 units (required to complete the program). * The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. 102 0 obj
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Open only to sophomores, juniors and seniors. , etc. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. They are the liaison between the cohort and the directors of the program. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives This course introduces students to marketing analytics through a wide range of analytical tools and approaches. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! ** If not completed as a required course. 3 0 obj
Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. ,xT@ MS in Marketing Students study from world renowned faculties. 3 0 obj
Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Graded CR/NC. Finance & Accounts. N31a\nZ{ After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. . %PDF-1.6
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Contact: We would love to tell you more about all things that SAC does. Meet the Student Advisory Council of the MS in Marketing program. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. 0
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Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+
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Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. USC Schedule of Classes Summer 2023. classes begin 5/17. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Javascript is currently not supported, or is disabled by this browser. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. Proposal, data collection, analyses, and written report. HT0s4l0\gnU69(J'c6AkMA+>ZOFD
dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. We will study various marketing data and analytics to make business recommendations and decisions. - Personal commitment throughout the program. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. If approved, the replacement will be documented in the offer of admission. $ j$@bL "$$&~D-@7dJ$201210R#@ 7
Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Prerequisite: BUAD 307 or MKT 385x. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. 00o@,VvX`'lt043510n`fhxaL&
1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) %
The Master of Science in Marketing Program begins in late May each year. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. %PDF-1.5
To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. endstream
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Fall 2022 TERM 20223. - Passion for marketing and desire to exceed and excel. %%EOF
(Curricular Practical Training.) Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! endstream
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)b"4F\> =b'/a(h{S~| B)t Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. f0H:L`x ! <>
Prerequisite: BUAD-307 or MKT-385x. 77 0 obj
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Graduate Certificate in the Business of Entertainment. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Learning Objectives Upon successful completion of this course, students will be able to: 1. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Involves market research and implementation planning. %%EOF
Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. 0
The course employs a combination of lectures, articles, and "hands-on" exercises. endobj
Recommended during student's final semesters. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo 4 0 obj
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Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. your goals in mind. endstream
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The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Your session has ended. ?=~B,7~?B_
You'll use a multi-channel approach to analyse and interpret data. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. <>
The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Issues about why new products fail and how brand images are managed in the marketplace are discussed. 59 0 obj
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As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. The Consumer Behavior Track offers a wide range of electives. Examines happiness and wellbeing in consumer culture. Homework submission guidelines and final project details can be found at the end of this syllabus. Did you find what you needed today? 0
Please refer to the sample course plans below. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Let us know by taking a short survey. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 1 0 obj
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]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. For previous semesters, check the Schedule of Classes archive. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C
A Personalized and Global-Focused Curriculum. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. GMAT or GRE scores are required. Pe 8oZ |FO ;9
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From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. An introduction to the changing world of a connected consumer. Independent research beyond normal course offerings. The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Graded CR/NC. 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