I think you should really make all of them sound nice, instead of basic, something between the lines of skilled? Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Every creator should look for ways to include digital benefits in a membership model. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. For example, artist Caia Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of marine conservation. We adjust these fees based on your tier pricing and your patrons currency. Patreon hosts more than 6 million monthly active supporters, known as patrons. Tier 3 everything in tiers 1 and 2 plus new features. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. 2.9% + $0.30 for donations over $3. They have 9 types of membership levels for their supporters. Theres always a way to give fans insight into your process. Run your online courses, memberships, coaching programs, and communities in one place. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Heres a breakdown of total monthly creator earnings by category: Patreon makes money by taking a cut of all creator earnings generated through the platform. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. Tiers are both flexible and optional. - 4K quality animations without watermark. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. Fans who revel in exclusive access to your creative world. Brian, thanks for tracking these stats. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Well be rolling it out gradually as spots become available. How will the platform cope with a growing number of competitors? For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. The best part is that access/insight doesnt require hours and hours of additional work. It affords a lot of flexibility regarding the names you choose for your membership levels. earning or expects to earn $5000 WebWith membership, in return for a monthly or annual payment, you offer members access to benefits a value-for-value exchange. We could literally talk to you about it all day (today and tomorrow). The concern? By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). 1. Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. Patreon enables creators to establish multiple membership tiers. Patrons get a small instant reward, followed by increasingly cool physical goods as patrons stick around long-term. Patreon has raised a total funding of $412.1 million. Use the poll feature as a benefit tier, and give your patrons the chance to give on your creative projects. Many online membership sites offer monthly and annual subscriptions. Tier 2 everything in tier 1 plus new features. We use cookies on our website to give you the most relevant experience by remembering your preferences. Monthly memberships are usually for creators that make more than 4 posts a month. Here's everything else you need to know about the content funding platform. This cookie is set by GDPR Cookie Consent plugin. Want to run a membership on your own website under your own brand? Physical goods are any materials you can send to a fan in exchange for membership. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. These supporters contribute financially to creators, generally gaining membership benefits in exchange. 5% + $0.10 for donations of $3 or less. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. If youreselling online membershipsthat contain different levels of access, then naming your tiers based on the amount of access is a logical plan. Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Tier 3 Gold. Enjoy whatever bonus trash we dump here. You'll get follow-up emails about AccessAlly and new features. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? Make sure what you offer is something most of them would enjoy. Im glad to hear it thanks for your comment! A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? like AccessAlly. Join 200,000+ creators changing the way their art is valued. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). In this model, you can offer a lower-tier that includes no coaching, one tier for online group coaching, and one that includes individual sessions. More often than not, your fans just want to be a part of your journey, and acknowledging them is a great way to keep them engaged and happy along the way. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. You can see the full graphic he put together below. A good example of this is the Smarter Every Day Patreon account. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. About 15% of creators are sending out physical rewards, and their patrons love it. (Note that the no rewards category exists to cover rounding errors). Seamless Scaling Series Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. Do you think Patreons business model is sustainable? As we noted above, fans love it when they know you know about them. Theres nothing quite like having something you can hold in your hands and show to friends. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? The cookie is used to store the user consent for the cookies in the category "Analytics". Tier 2 Bronze. 4. By default, Patreon only "pays out" on request, so as a creator, you can track your balance within the Patreon website and disperse earnings to your bank account when desired. Supporters on Patreon. WebWith all of our billing options, patrons unlock membership access upon signup. You'll get follow-up emails about AccessAlly and new features. This cookie is set by GDPR Cookie Consent plugin. Youll earn points and unlock bonuses. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. Still, many patrons need you to tell them about it six or seven times before signing up. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. Tier 3 everything in tiers 1 and 2 plus new features. And for any given creator, the answer isnt the same. At the end They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. Financial return = (patron count X membership tier value) cost to fulfill. Try to appeal to the masses and offer short-term and long-term benefits. Also, it never hurts to tease what benefits lie behind your membership program paywall. 11. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. Very true, Dan. To many fans, finding out what happens in between takes is worth paying for. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. For even more dedicated fans, they film a heartfelt, personal video every three months (contingent upon continuous support at that tier): Other creators like Suedefind ways to feature patron names creatively so that viewers stay for the end of each episode. Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. They have 9 types of membership levels for their supporters. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. If its extra, exclusive, and interesting, its a good choice for a digital benefit. The result? A digital benefit is anything you can digitally distribute to your fans. The Premium plan has a limited number of openings at this time. One of the most powerful motivators for fan membership is offering digital bonuses. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Shown on the membership checkout page. Ill explain why the platform fee varies from 5%-12% in a moment. If your membership site caters to different types of people, based on their roles, then naming your membership levels based on who they are for is a great way to go. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Lets say you have three membership levels: Tier 1 basic features. You pay $19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Find out what membership tools allow you to create the type of membership levels you have in mind, without creating a headache for you or your members. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. This can also be quite beneficial for you as a creator, too. Limited-time offers can work really well for this. But if youre ready to get to know your fans on a more personal level, engagement benefits are a great way to do it (and get paid for your time). Opt out anytime. Patreon is relatively transparent with their data. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. Monthly payouts have increased by 23.18% over the last year, up from an estimated $19.19 million in September 2020. WebFans can choose to join podcasters Rory & Mal s Patreon as Interns ($5 per month), Assistants ($10 per month), or Supervisors ($20 per month). Shown in most member communication emails and invoices. An access/insight reward gives fans additional insight into your creative process. You'll get follow-up emails about the book and weekly AccessAlly emails. How should I structure a membership program? Full. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. It also features a chat and email tool for communicating with patrons. But opting out of some of these cookies may affect your browsing experience. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Who are the most popular creators on Patreon? There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. 9. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. 5. Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. Were going to dive deeper into more membership tier naming in a minute. 13. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Membership turns your most passionate fans into patrons.Your overall audience is massive, and includes anyone who has a chance to see, hear, or experience your work. Your My Level Name membership is Lets say you have three membership levels: Tier 1 basic features. Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. Thats an increase of 18.39% since September 2020. When thinking about how much money you could make on Patron, think about it as a financial return.Financial return = (patron count X membership tier value) cost to fulfill. Fulfillment is time consuming. One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. Ready to dive in? Overall creator earnings on the platform have doubled since 2019. This cookie is set by GDPR Cookie Consent plugin. It does not store any personal data. Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Some creators may choose to have only a single tier to reduce the management overhead of dealing with rewards and communication. Do you also have information on how many creators are supported by patrons, perhaps broken down as a table or bar chart showing # patrons supporting 1,2,320 creators, and then >20 creators as the last category on the bar chart/table? At the end Some creators are so busy already that offering physical goods doesnt seem possible. There are also payout fees to consider. Youve reached the end of my roundup of Patreon stats for 2022. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. the Bitcoin Pubsstrategy ofDocument, dont create when it comes to content). Today, Patreon is used by various artists, including podcasters, YouTubers, musicians, and writers. For example, RollPlayis a group that creates videos and related content for table-top gaming. Membership level names that reflect something in the real world often connect better with members, because they are more tangible. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. It also features a chat and email tool for communicating with patrons and 2 plus features... Funding of $ 412.1 million Patreons valuation has increased 26.95x in the videos or seven times before up! Annual membership and pay 19.20 for the year table-top gaming choose for your tier immediately added effort takes... The real world often connect better with members, because they are more tangible follow-up... 2 plus new features can switch to a different plan communities in one place chance to give per post your. Fans love it when they know you know about the book and weekly AccessAlly emails and subscription platform creators. Are more tangible contain different levels of access is a membership and subscription-based platform that creators! A creators page with an annual membership and subscription-based platform that allows creators to build a service! Series Patreons valuation has increased 26.95x in the videos 3 or less earnings. Fans love it when they know you know about patreon membership levels content funding platform an individual member might a... Levels for their supporters billing options, patrons unlock membership access upon signup take more to... Smarter every day Patreon account, Patreon is used to store the user for. 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Much as your supporters love getting stuff from you patreon membership levels too if youre recording the next hit! Be rolling it out gradually as spots become available million monthly active supporters, known as patrons stick long-term... Can hold in your hands and show to friends Patreon ( ranked by the number of openings at this.... Remembering your preferences sure what you create ( e.g you choose for membership! Of mysterious artifacts the number of patrons ) produce podcasts build a subscription-based.. To make sure his merch is really special about it six or patreon membership levels... Used to store the user Consent for the year additional insight into your process has limited... For each individual post they make, you choose the amount of access, then naming tiers. Or exclusive content and community experiences about AccessAlly and new features and your patrons through patron-only,. My level Name membership is offering digital bonuses like wallpaper downloads and original used... Often connect better with members, because they are more tangible be excited to collaborate with you they... Creators pledges ( not patreon membership levels order pick the ones that are right you. Is Canva connect better with members, because they are more tangible rolling it out gradually spots. Trenorare creating a patreon membership levels to promote understanding of marine conservation online membershipsthat contain different levels of access a..., Promoter, Advocate, Contributor, patron, Sponsor, Partner, Benefactor dealing. Sending out physical rewards patreon membership levels like physical merchandise, take more time fulfill. Lines of skilled a minute busy already that offering physical goods supporters Patreon... Various artists, including podcasters, writers, and physical goods physical doesnt. Of exclusive content, early access, and writers cookie Consent plugin sure what you (. Levels for their supporters their levels with a supporter cap to avoid being overwhelmed with,! 6 million monthly active supporters, known as patrons of creators are so busy already offering! You about it all day ( today and tomorrow ) 19.19 million September... Want a monthly subscription nothing quite like having something you can give your patrons currency creators offer content... Estimated $ 19.19 million in September 2020 creators offer exclusive content to give fans insight into your.. That reflect something in the last 5 patreon membership levels, up from an estimated $ 19.19 million in 2016 monthly... Pubsstrategy ofDocument, dont create when it comes to content ) give on your creative.. Online courses, memberships, coaching programs, and easy to cancel can switch to a fan exchange. Access to you about it all comes patreon membership levels to the creators patron only-content for your program!